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Tensilica Appoints Silicon Media as an Authorized Design Center
SUNNYVALE, Calif.----Oct. 9, 2000--Tensilica®,
Inc., a Santa Clara-based provider of application-specific processors
and development tools for System-on-Chip (SOC) designs, today
announced that Silicon Media Inc. has been appointed a Tensilica
Authorized Design Center and a charter member of the Tensilica
Xtensions(TM) Network Program.
Design Centers provide essential services to many organizations
that are defining and building their leading edge SOC designs today.
Through the company's Authorized Design Center program, a part of the
Tensilica Xtensions Network Program, Tensilica ensures that these
services will be available to its licensees. Tensilica Authorized
Design Center engineering personnel receive extensive training on the
Xtensa architecture, configuration and software development tools,
on-going support and access to technology updates, and direct access
to applications engineering.
``Silicon Media's extensive background in embedded processor and
DSP designs for wireless, mobile, digital audio and video and Internet
appliance systems aligns exactly with the target applications for the
Xtensa processor,'' noted Bernie Rosenthal, Tensilica's vice president
of marketing and business development. ``We are delighted to partner
with them to serve our customers in the Japan market.''
``The Xtensa configurable processor provides a uniquely flexible
solution that can be tailored to exactly fit application
requirements,'' stated Masami Ohsaki, president of Silicon Media.
``Combining the capability to create configurations that accelerate
communications and digital multimedia functions and our embedded
systems hardware and software development expertise, we will be able
to deliver leading edge SOC solutions that meet our customers time to
market, performance and cost demands.''
About Silicon Media Corp.
Silicon Media Inc. is a system solution provider focusing on
system LSI design based on Processor IP. The company has been
successful in business on system LSI designs that use the Open RISC
cores such as ARM6, ARM7 and ARM9 cores, Oak/Teak DSP cores (DSPG) and
configurable processor core based system LSI designs such as
Tensilica's Xtensa processor.
Silicon Media Inc. is providing a development service and support
system LSIs for mobile phones, mobile appliances and digital
audio/video systems based on these processor cores. Furthermore, based
on these processor IPs, Silicon Media Inc. provides system LSIs and
system design for integrating new technology IPs such as Bluetooth,
MPEG4, 1394, Flash memory card interface, and VOIP systems.
For more information please see http://www.siliconmedia.co.jp
About Tensilica
Tensilica was founded in July 1997 to address the fast-growing
market for configurable microprocessor cores and software development
tools for high volume, embedded systems. Using the company's
proprietary Xtensa Processor Generator, system-on-a-chip (SOC)
designers can develop a processor subsystem hardware design and a
complete software development tool environment tailored to their
specific requirements in hours.
Tensilica's solutions provide a proven, easy-to-use, methodology
that enables designers to achieve optimum application performance in
minimum design time. The Company has over 100 engineers engaged in
research, development, and customer support from its offices in Santa
Clara, California, Waltham, Massachusetts, Princeton, N.J., Houston,
Texas, Oxford, U.K. and Yokohama, Japan.
Tensilica is headquartered in Santa Clara, California (95054) at
3255-6 Scott Boulevard, and can be reached at (408) 986-8000 or via
www.tensilica.com on the World Wide Web.
``Tensilica'' is a registered trademark and ``Xtensa'' and ``Xtensions''
are trademarks belonging to Tensilica Inc.
Contact:
Tensilica Inc.
Bernie Rosenthal, 408/327-7302
bernier@tensilica.com
or
The Leapfrog Group
Kim Alfaro, 415/563-4769
kimpr@holonet.net
or
Silicon Media Inc.
Masami Ohsaki, +81-3-5283-7351
ohsaki@siliconmedia.co.jp
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